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07715 269 725
07715 269 725
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Keith Webb -

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Keith Webb...


Keith is a Senior Executive who started working life in Banking, moving into the off-shore Oil Industry before developing his long-term career in Retail and Wholesale with some of the UK`s largest and most successful PLC, private equity backed and family owned businesses.

Keith has worked for blue chip companies such as National Westminster Bank, Foster Wheeler, NISA, Spar, Tesco, Sainsbury`s and Conviviality PLC. A Company Director since 1996, his work has covered many disciplines including Buying, Marketing and Operations as well project managing significant change programmes.

His most recent corporate experience involved, as MD, devising the strategic pivot which delivered the step-change in performance and potential that resulted in one of the UK`s largest retail franchises -Bargain Booze – floating on the stock market as Conviviality Retail PLC. The offer was nearly twice oversubscribed and attracted major institutional support. Following the float Keith led the purchase, and integration, of the Wine Rack and Rhythm & Booze chains into Conviviality.

Keith now wishes to use his experience to assist small and medium enterprise (SME`s) company owners achieve their dreams by improving their businesses and lives, for both personal and financial gain.

Married with one daughter, Keith has lived near Chester since 2002. He is a Governor of the Royal National Lifeboat Institution and was elected into the Royal Society of Arts, Manufactures and Commerce in 2001 in recognition of his achievements in the retail and wholesale industries.

Keith enjoys most sports and is a keen supporter of Hull City, having been a triallist in his youth. Always keen for a game he achieved an ambition in 2011 by playing at Wembley in a trade competition. He has also completed 3 marathons – London, Paris and New York- and continues to keep fit by active participation in his local running club.



Wholly committed, professional and commercial in his approach, Keith has been a great pleasure to work with. Always approachable and high energy, he is an insightful and strategic manager who wins the loyalty and support of those he works with.
October 23, 2014,  Melanie McGuirk - Now Partner - IP & Media (Dispute Resolution)

Keith is an inspirational leader. His ability to drive significant strategic change, combined with a willingness to 'get stuck in' is both refreshing and energising. His passion and enthusiasm is contagious and his willingness to share knowledge benefited so many that worked with him - 'brilliant mentor' is a phrase commonly used to describe Keith. I personally learnt a lot from Keith - his professionalism and focus doesn’t cloud his warm and approachable persona - he would be an asset to any organisation. 
November 22, 2014, Adam Burnett - Now Marketing Director at Conviviality Retail Plc

Keith`s extensive knowledge of the retail environment and understanding of its`dynamics provide the business with a huge level of expertise that is passed down into the business for the benefit of both the company and the franchisees.
November 7, 2014, Ian Stephens, Now Sales Manager at Vardells

Keith was a fantastic person to work with. Incredibly passionate about his business, and the retailers who made it happen - his relentless focus on getting the best possible proposition was admirable.
Keen for differentiation in product and placement as well as in price, Keith was always keen to explore new and different ways of winning in the market.
A Clear vision and strategy, and always keen to make the time to share and explain it to take others with him on the journey to make sure the best possible outcome was always achieved.
Developing and working in partnership we were able to forge new ground, and break records.
Not afraid to challenge, but always keen to support & share his wealth of knowledge and experience
October 2, 2014, Matthew Goddard, Now Head of Field Sales (Grocery & Impulse) at PepsiCo UK

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