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What our Clients say about ICON...

Quote from Lee Alley - “Despite having an MBA, I found Tony’s practical experienced advice was absolutely spot on. As a result I now work only 50 -60 hours a week rather than the 80-90 previously and I am working much more effectively and spending 25% of my time working ON The Business. I would thoroughly recommend Tony to any Business Owner who wants to change the way he/she works in their business.”

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Business Adviser

Richard Day -

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Richard Day...


Richard is a highly effective general management professional with a strong commercial, operational and business development background. He has over 30 years experience of the oil and specialty chemicals industries, working at a senior level in the UK and overseas.

After leaving university, Richard gained significant managerial experience working for Esso Petroleum at a number of key operational facilities. He went on to join Lubrizol, a global, multiple billion dollar specialty chemicals company, now owned by Warren Buffett's Berkshire Hathaway company.

In a range of commercial roles, Richard achieved major business successes overseeing the introduction of major new lubricant additive products and leading the development of Lubrizol’s European polymer business. After a brief period in laboratory management, Richard was promoted to become General Manager of Lubrizol's UK manufacturing facility. He subsequently moved in 2003 to Saudi Arabia to assume responsibility for Lubrizol’s joint venture operation. In all of these roles, Richard was required to work closely with internal technical, operational, sales and business development groups to achieve growth with UK and international customer accounts.

Most recently, Richard has acted as a consultant supporting the growth of a start-up lubricants business and also held the position of Commercial and Operations Director at Vickers Oils.

Richard has amassed a wealth of experience helping businesses get to the next level and has led many teams in a variety of management roles. Helping businesses grow in a sustainable and profitable manner remains a key motivator and Richard is looking forward to supporting business owners in his local area.

Richard is married with two teenage boys and a slightly overweight Labrador. A life-long Chelsea supporter through thick and thin, Richard is keen on a number of sports, still inadvisably tries to play football every now and again and  enjoys being out in the Derbyshire Peak District.


Ian Bown
Technical Manager - Marine Diesel Engine Oils at Lubrizol Ltd
I worked with Richard over a number of years on a variety of projects, during that time I found Richard to be an excellent team player, superb communicator, at all levels and considerate of his colleagues. Richard works with diligence and has a scientific mind. We worked together on a large global project which was both difficult to define and also required a concientious analytical person to work through the masses of information, sometimes conflicting, to analyse, interpret and produce a piece of work that provided a long range business plan. In addition, I have worked with Richard on strategic business planning and again found Richard to be observant, dilligant and an all round contributor to the overall process.
August 18, 2009, Ian worked with Richard at Lubrizol

Matt Timmons
Global Business Director at The Lubrizol Corporation
It's my pleasure to write a recommendation for Richard. I've known Richard nearly 20 years and worked for and with him in Lubrizol UK. Richard is extremely hard working, business minded and knows what he's doing. He'll add value to any business enterprise seeking a business leader or someone that can drive a business to the next level.
August 17, 2009, Matt worked directly with Richard at Lubrizol

Terry Thiele
Director, Sustainable Product Strategies at Lubrizol Corporation
Richard is a highly motivated business manager who not only excels at "run-the-business" tactical and operational matters but also the more demanding strategic vision needed for "change-the-business" activities. He is a first class manager.
May 17, 2009, Terry worked with Richard at Lubrizol

Colin Chambers
Technical Director at WSP Environment & Energy
Richard provided demonstrable leadership at the Bromborough site. Richard made time to listen to the views of everyone on site and valued their opinion. He was an excellent team worker and provided the site with a clear vision of continuous improvement and the need to support each other.
November 7, 2009, Colin reported to Richard at Lubrizol

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