Business Advice

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What our Clients say about ICON...

Quote from Lee Alley - “Despite having an MBA, I found Tony’s practical experienced advice was absolutely spot on. As a result I now work only 50 -60 hours a week rather than the 80-90 previously and I am working much more effectively and spending 25% of my time working ON The Business. I would thoroughly recommend Tony to any Business Owner who wants to change the way he/she works in their business.”

Personal Details

Maidenhead, Berkshire
01628 876862
07825 033 800
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Business Adviser

William Wilsnagh -

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Maidenhead, Berkshire
William Wilsnagh...


William Alexander Wilsnagh

William has over 30 years of business experience with more than 20 years in business ownership and various executive leadership roles across Information Technology, Recruitment, Manufacturing & Operations, as well as Executive General Management. He initially started out with an Electrical Engineering technical background and moved into IT early in his career, completing many international IT certifications. In 2003, he completed an MSc in Information Systems.

Through his various leadership roles as Managing Director, CEO and as a Non-Executive Director, William has gained considerable experience in improving operations and business performance through developing and implementing business strategy delivering sustainable growth in businesses operating in South Africa, UK, Europe and the Americas.

William is now focussing on helping business owners to grow and enhance their businesses, by working in tandem with them to develop a Plan for their business with tailored strategies to deliver on their business and personal goals.

William was born in Cape Town South Africa, but lived most of his life in Johannesburg before moving to Buckinghamshire in the UK in 2011. Married with two children, one flourishing in his career in London, and the other at University in Preston.

In William’s spare time he enjoys keeping fit and healthy by being committed to a ketogenic lifestyle, supporting his wife in her Nutrition business, and keeping up to date with the latest technological changes and trends, especially digital transformation.

William is the Director of Strategy and Development for SportsAble Enterprises and a Non-Executive on the Board of Trustees. Based in Berkshire, the award winning SportsAble charity specialises in disability sport for the community. William is also a Community Governor at the Alfriston School in Beaconsfield.


Seminar testimonials

Harriet – Flourish PR
“William recently played host to a great, interactive seminar filled with useful and practical ideas on how to grow and develop your business.  Like many business owners I find setting time aside to work ‘on’ my business tricky, but attending William’s seminar gave me an opportunity to focus my thoughts for the second half of the year.  A great evening with an enthusiastic host.”

Jo  - Sound4Vision
‘Having attended the Icon Business Solutions business seminar, I was pleasantly surprised how for me, it ‘squashed’ all the negative myths I had in my mind about Business Advisors. Instead I learnt how proactive and valuable having a Business Advisor working alongside me in my business could benefit a small business. As a small business owner I’m guilty of working ‘in’ my business and rarely explore the possibilities of success by working ‘on’ my business. Thank you, William, for an insightful, educational and thoroughly enjoyable seminar’.

Katie – Carpendale EV Consulting
William has a fantastic ability to guide you through business strategies in a way that is simple and structured. I gained a wealth of knowledge as well as strategy to build a successful business. I couldn't recommend William enough for true mentoring on making your business a success. Thank you, William,

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