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What our Clients say about ICON...

Quote from Jackie Fisher - The reason we started working with Icon was that I felt we had a good company but I didn’t know how to take it next level quickly…Tony Golley was the first consultant who actually asked me what I wanted, and really listened, what a refreshing change...

Personal Details

Maidenhead, Berkshire
01628 876862
07825 033 800
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Business Adviser

William Wilsnagh -

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Maidenhead, Berkshire
William Wilsnagh...


William Alexander Wilsnagh

William has over 30 years of business experience with more than 20 years in business ownership and various executive leadership roles across Information Technology, Recruitment, Manufacturing & Operations, as well as Executive General Management. He initially started out with an Electrical Engineering technical background and moved into IT early in his career, completing many international IT certifications. In 2003, he completed an MSc in Information Systems.

Through his various leadership roles as Managing Director, CEO and as a Non-Executive Director, William has gained considerable experience in improving operations and business performance through developing and implementing business strategy delivering sustainable growth in businesses operating in South Africa, UK, Europe and the Americas.

William is now focussing on helping business owners to grow and enhance their businesses, by working in tandem with them to develop a Plan for their business with tailored strategies to deliver on their business and personal goals.

William was born in Cape Town South Africa, but lived most of his life in Johannesburg before moving to Buckinghamshire in the UK in 2011. Married with two children, one flourishing in his career in London, and the other at University in Preston.

In William’s spare time he enjoys keeping fit and healthy by being committed to a ketogenic lifestyle, supporting his wife in her Nutrition business, and keeping up to date with the latest technological changes and trends, especially digital transformation.

William is the Director of Strategy and Development for SportsAble Enterprises and a Non-Executive on the Board of Trustees. Based in Berkshire, the award winning SportsAble charity specialises in disability sport for the community. William is also a Community Governor at the Alfriston School in Beaconsfield.



I met William via a 121 we arranged through our networking group. During this initial chat he asked a couple of straight-forward and essential questions regarding my vision and plans for Digity. Following this we kept in-touch and it was clear that my focus wasn't where it needed to be and my plan lacked clarity and focus.

At that point, he took the time to work out a way he could help support our business and get me focused on the areas I add the most value. This has involved putting more controls in place and increasing the visibility of our performance. As a result, I've now got more data and facts from which to make informed decisions.

William is a strong character but good fun with it - so he'll pull you up on any excuses you make and simply let you know that you're kidding yourself not him. It's that straight-talking, no-nonsense approach that I value highly.

It's clear we have a lot of work to do to realise my ambitions but my confidence has risen even higher in that regard as a result of bringing William in to the mix and listening to his guidance.

Thank you William and here's to the future.
Chris Lunn, MD, Digity

Testimonial for William Wilsnagh

I have had the pleasure of working with William a little recently on a new business venture and I must say that he most certainly is not your average business adviser.
William is very professional and has an engaging way about him, however don't let that fool you, because this coupled with a steely determination to grow your business via achievable goals and analysis of the results means William delivers tough love.
With 25 years of business experience in various fields and leadership roles he is eminently qualified to enhance your business by implementing strategies  for your business and personal goals.
I am looking forward to working more closely with William in the near future and would highly recommend that anyone who wants more growth in their business takes the time to find out what he can offer.
I would not hesitate to recommend William as I have the utmost belief in both his methods and his character.

Rob Merson, Kall Kwik Printing Maidenhead January 2018


Seminar testimonials

Harriet – Flourish PR
“William recently played host to a great, interactive seminar filled with useful and practical ideas on how to grow and develop your business.  Like many business owners I find setting time aside to work ‘on’ my business tricky, but attending William’s seminar gave me an opportunity to focus my thoughts for the second half of the year.  A great evening with an enthusiastic host.”

Jo  - Sound4Vision
‘Having attended the Icon Business Solutions business seminar, I was pleasantly surprised how for me, it ‘squashed’ all the negative myths I had in my mind about Business Advisors. Instead I learnt how proactive and valuable having a Business Advisor working alongside me in my business could benefit a small business. As a small business owner I’m guilty of working ‘in’ my business and rarely explore the possibilities of success by working ‘on’ my business. Thank you, William, for an insightful, educational and thoroughly enjoyable seminar’.

Katie – Carpendale EV Consulting
William has a fantastic ability to guide you through business strategies in a way that is simple and structured. I gained a wealth of knowledge as well as strategy to build a successful business. I couldn't recommend William enough for true mentoring on making your business a success. Thank you, William,

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