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Quote from Lee Alley - “Despite having an MBA, I found Tony’s practical experienced advice was absolutely spot on. As a result I now work only 50 -60 hours a week rather than the 80-90 previously and I am working much more effectively and spending 25% of my time working ON The Business. I would thoroughly recommend Tony to any Business Owner who wants to change the way he/she works in their business.”

Focus On Change

By Team Icon on 31/07/2017 - 0 Comments

Focus on Change

If you want to affect positive change in your business you need to focus on change in the beginning.

The following article is another one taken from the Icon book – “Your Business Your Life”. You may request your own copy here


The only constant in the universe is change. Change is the one thing you can absolutely rely on and as such it should become your friend.
If change is an absolute, you must be focused on change in a positive way. You must focus on how you can activate change in a way that is always giving you and your business what you want.

Don’t let change overtake you and allow you to become its slave, as most business owners do. Do not fall victim to what they think is “unusual and unplanned events”.

You can control what happens in your universe, it’s just a matter of focusing on what you want and then go for it with 100% commitment.


The road less travelled is the one where you mould and construct your business with true purpose.

As an example, just imagine that you were to go on a car journey to a destination you have never been to before. One of the first things you would have is a map of how to get there.

As you travel along the way you may take small detours to put petrol in your car, see the odd sight etc. You would however eventually reach your destination.

Imagine you were to go on a journey to a destination you were unsure of, and you did not have a map. The question becomes – “would you make it?”

How would you know if you were on track or off track?

How would you know if you were heading for danger?

This is how most people run a business!

So what do you need?

You need a map of “your business plan”.

You need to know your destination and you need to be focused on getting there.

Contact your local Icon advisor for a no obligation chat – if you do not know your local advisor you can find them here



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