Blog Spot

• Competition: Niche - 15/05/2013
• Competition: Stealing your Profits – Past, Present or Future? - 08/05/2013
• Myth Four: It’s better to put up with poor employees than risk a tribunal - 01/05/2013
• Myth Three: If someone’s bad at their job, you need to lose them fast - 29/04/2013
• Myth Two: Most staff do it for the pay – they’re not interested - 24/04/2013
• Myth One: You just can’t find good staff - 17/04/2013
• Find the real profit in your business - 09/04/2013
• managing the resources in a business - 03/04/2013
• Skills - 02/04/2013
• Products - 27/03/2013
• having trouble with stuff - 20/03/2013
• The hidden profit loss…. - 13/03/2013
• Message - 06/03/2013
• KPI’s – Measuring and Monitoring - 27/02/2013
• Staff – Recruitment, Management and Monitoring - 25/02/2013
• Booking the holidays you deserve? - 20/02/2013
• Are you a business leader booking the holidays you deserve? - 11/02/2013
• Clicks to cash £££ - 30/01/2013
• Three approaches to customer service - 23/01/2013
• Website mastery - 14/01/2013
• How to create the marketing mind-set of high growth companies - 09/01/2013
• Planning is Not Everything – Successful Implementation is Key - 04/01/2013
• Keys to achieving a Successful 2013 - 03/01/2013
• What is Your New Year’s Resolution for 2013? - 27/12/2012
• A Decent Christmas Present – BUSINESS GROWTH! - 17/12/2012
• we thought we would end with a competition - 05/12/2012
• Cash flow, not sales, is the reality in business - 28/11/2012
• Sales are not the most important issue in a business… - 21/11/2012
• Sales are not the most important issue in a business… - 13/11/2012
• Where’s price ranked on buying decisions? - 31/10/2012
• How good is your Sales conversion process? - 24/10/2012
• The recent embarrassment for the Government - 15/10/2012
• Sell, sell and sell some more - 09/10/2012
• The edge over the competition - 03/10/2012
• The benefits that the IT explosion has given us - 25/09/2012
• Top 5 business IT tools - 18/09/2012
• Managing the wizard -  the role of your IT Manager or supplier? - 10/09/2012
• Setting achievable and challenging goals - 04/09/2012
• Goals for your business and personal life - 29/08/2012
• Knowledge to ensure the best chances for your business - 21/08/2012
• A business owners new found curiosity - 13/08/2012
• Is your business life a dream or a nightmare?.... - 13/08/2012
• fascinating tour of the frustrations and triumphs of customer service - 03/08/2012
• We explore the fascinating world of customer service - 30/07/2012
• An area of reflection for everyone that owns a business… - 19/07/2012
• I want to manage an airport… - 13/07/2012
• Too many business plans, not enough business - 21/05/2012

What our Clients say about ICON...

Quote from Lee Alley - “Despite having an MBA, I found Tony’s practical experienced advice was absolutely spot on. As a result I now work only 50 -60 hours a week rather than the 80-90 previously and I am working much more effectively and spending 25% of my time working ON The Business. I would thoroughly recommend Tony to any Business Owner who wants to change the way he/she works in their business.”

The edge over the competition

By The ICON Team on 03/10/2012 - 0 Comments

In the main article in this month’s ICON newsletter we discussed the role of IT in a business one of the points made was as follows “like everything in business, for IT to help give you the edge over the competition, its use needs to be integrated within your overall business strategy, rather than being just tools used because they are available and your IT supplier offers them to you.”  The use of electronic communication as one of these tools also needs to be thought of in a strategic way and when used done so in a professional and well executed fashion. Back in the days when the majority of written communication was typed by a secretary great care was taken to ensure they were well trained and took pride in the way they typed out a letter. It would then be checked before being sent out. So why in today’s world would you not still make sure any communications sent out on behalf of your company were done in a professional way by staff that had been trained in how to get your message across?

Well back to the email tips.

Here are the remainder from my original email etiquette list.

• Only use Cc: when it is important for those you Cc: to know about the contents of the email. Overuse can cause your emails to be ignored.

• Think about your motives when adding addresses to To:, CC:, BCc. Use discretion.

• When forwarding email, if you cannot take the time to type a personal comment to the person you are forwarding to, then don't bother!

• If you must forward to more than one person, put your email address in the TO: field and all the others you are sending to in the BCc: This will protect their email address from being published to those they do not know. This is a serious privacy & security issue!

• If you feel that an email chain is getting out of hand or there is a misunderstanding, pick up phone and talk things through to sort it out!

• Think of your business email as though it was on your business letterhead and remember that its contents are representing your business.

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